Game Theory Celebrates 15 Years with a Musical Anniversary Special

Oh, hi there. Welcome to Theorist. You must be the new intern, right? Awesome. Well, come on in. Can you believe it? We've been theorizing for 15 years now. And a couple of years ago, Matt Pat handed that massive legacy over to us to manage. I tell you, there's always something new going on around here. No matter what though, every theory starts out as a theory of a theory. theoretically when your mind has some vague illdefined little query and won't let it be. Well, you see here at theorist that's just what we do. Yes, we're fearless and peers making them come true. We're uploading online, but we're opening minds and it's your time to shine now. It's all up to you.

Well, it's not all up to you. We're a pretty big team that spans the entire globe. So, most of our processes these days take place on video calls. Let me show you how it works. It all starts at the HIPS meeting. That's hook, idea, packaging, purpose, performance, and schedule. Where we, the creative directors for each of the theorist channels, come together to pitch ideas for new theories and discuss how they might work. I'll start, shall I? What if character A was really character? Cuz if you happen to play the sequence backwards, you'll see that there's a pattern in laid in the bass frequencies, which translated equates to the next chapter's release. A flavor of

lace chips the government keeps in the Pentagon basement. The president eats them. It dates back to Reagan who craving for treats made with plates of uranium but flavored with beef. Which shade of eyeliner when paired with which designer has the most impact on the flight paths of obscure migrating birds? For the fact is the wax wing just hasn't been on its rational track after fashion week. So a fresh understanding of cosmetic branding could vinquish a natural catastrophe. You might feel safe and secure in your home. But should you be alone in one that's not your own and you're burdened with trials of a murderous child for burglar whilst his family has flown.

There's only one question I have for you. How can we kill Kevin Mallister if you were a bandit landed in his sights? Just how would you plan to survive through the night when he's branded your hand with a handle a light or attacked with a can since you backed down a flight of the stairs. He's nefariously lthered with ice. When he's trapped, zapped and jabbed you, ignited and stabbed you. It's tragic and taboo. It's drastic, I grant you. But the fact is you have to. Just one thing you can do. An 8-year-old boy's going down. And we'll show you how.

Wow. You okay? The strength of a G-string when used as a G-string. Just where on the timeline is what God's releasing appliance of science or holes in the lore. only theories of theories that clearly could be something more. Now I hear your excitement is evident. Well, this room has a sizable elephant. Algorithms aren't kind or benevolent. Are we sure these are timely and relevant? As we saw with Batman 17 mask horicult then we'll get it tabulated on a spreadsheet tagged and dated on a calendar where the channel's work is arranged and colored red then what each team should do with a lot of work in a month or two we'll have theories worthy of You know, you know who.

Our course is set. A fresh batch of theories is underway. From here, it's on to the writing team. Okay team, it seems a brand new hall of theories has arrived. Some great themes, a little oddball, but the weird is where we thrive. So, let's check in on all the scripts you've been assigned. Take some off, get them approved, and then set our collective minds to the latest theories in the theoristing pipeline. I've written Tom's comments on the content at our report on Foxy shows and Amy had some safety takes on using swarms of wasps as clothes.

Well, since he came by yesterday with thoughts on the USDA and how it might be best to say when we propose that the next new beef conspiracy is more than what it seems to be, it's all only allegedly a Reddit megos. As we know, they had opinions that the sequence claiming minions were an allegory for Vikings be removed. But the overarching theory that the Minions movie series shares a timeline with The Shining Solve. And so we move. Get those scripts out for reporting and start warming up your minds for something new. We've got mystery chip flavors under government lock and key.

I'll take that. We can track the snacking patterns all across DC. How about makeup causing shakeups with an ornithology? There's a case to make for nature's place in our facial routines. How to call on a rubbery. Let's lean heavy on the novelty to dodge controversy. Lastly, deep floor implications of a horror ag. Okay, I'll do it. Just don't make me count any more toes. Scripts typically go back and forth between the creative directors and the writers for a few weeks to fine-tune them before they are signed off and ready to record. What if

character A was really character B? There's a flavor of lace chips the government. Which shade of eyeliner? How do we kill Kevin Mallister? Meanwhile, over on the branding team, it's time to start looking at how these new theories might be packaged. Alone in the tubes in the depths of the net where it dwells in this digital prison on a view and unknowable matrix to sinister logorithm. All it takes is a web of pretend and your content is viral or damn. So you best hope your M is the man of a really good thumbnail.

Yeah. Title and a thumbnail. Okay team. We got a full set of theories to get packaged. I'm talking game, film, food, style, not to mention a buttload of shorts. Now we got a whole lot of talented people working on these things. But that doesn't mean squat and nobody clicks on them. So they are counting on us. Are you ready to make some thumbnails? I said are you ready to make some mother theorizing thumbnails from pages online in the battle for clarity of lines and make me your We'll need three to five days before big. So, the branding team set forth to brainstorm a selection of viable

packaging ideations, sketching out concepts, formulating catchy and clickable titles before pitching them to the channel directors at the next week's IPS meeting. Over three successive rounds of feedback and refinement from the onxpire that is 15 years of experience in algorithmic and analytical analysis. The ultimate video packaging solutions are Hune. Okay, round two. Alterations and amends. Show us what you got. First up, game theory. One thing before we can move on. I'm not sure all the characters. Can we try some new?

Great call. It could use some more. There's 87 others to choose from. Next up, Film Fury. I love how his glitter is surprised, but I really want to see the look of fear in his eyes. I can up the expressions for more clickable material. Would it compositionally fit if we tagged out Reagan for a pick of a chip? Reagan risk reading politically clear. But if we switch for a chip, folks are less likely to dip style theory. Give that bird more. And so the quest for the perfect thumbnail continues as our gang of gallant graphical heroes delve ever

deeper into the quagmire of design minutia. Version eight, flip the composition. Version 12. But do we like the text? Version 23. Alter the positions. Version 40. Is that the right effect? 57. Bigger eyes. 64. 70. Clear skies. Darker skies. To the left, a pixel to the right. To the left was best. A little bit too bright. Brighter, bolder, hotter, colder, lighter, tire, younger, older. Make it longer. Offer. Harder. Better. Faster.

More cool hair use it twist the highlights in the eyes by just a tiny bit. Not too much, a little less. We've got to consider the story we're trying to tell here. What's the narrative of this thumbnail? I really want to feel the fear in their eyes. But what I'm getting right now is more the fear indicative of the knowing of unknowable truth. When what we really need is the fear that accompanies the creeping madness of unknowing and the comprehension of the void between known untruths. Sort of a quasi existential vibe. Oh, make the eyes red. Perfect. Yeah, but don't celebrate. We still need meta data. Not to mention AB testing. Now it's out of beta. We haven't written the vid descriptions. But once the tags are in the bag, we're

get delivering. We'll get delivering. And whilst the branding team are planning how to present the video online, the editing team can actually start putting it together. Let's check in on the weekly editor's meeting. Hey, welcome to the editing room. Although technically most editors just checking on Zoom or Google Meet. We'll pretend they're here. It's better for viewing a little meta, but whatever. Pop your head to the tune. Now, there's one thing missing before they could get down to building up the video with visuals. Now you saw us laying down the script sitting in the sound booth. But that don't mean a thing until we kick it

to the sound booth. Yo, see here coming in hot. It's my duty here removing all the fuzz and the pops. I got to splice together lines. I got to cut out the stops. I got to check on all the levels. Are they muffled or no? It's a lot, but it's only one job that we're through with. We also got to generate the sounds. The music. Every title or movement requires a swoosh pig and send to the directors where they vet and approve it. They bounce back some feedback. We polish and tweak. They thumbs up the soundtrack. Our job is complete. The process is downpacked, but not for the week. We got to do the whole thing four times a week. Now, when the brand is being handled well, the team

can get to editing voiceovers and the campaign needs some visual embellishment. The assets are assembled in the schedule saying, "Let's begin." They didn't want to sing, so I'm rapping here instead of them. There's never been a team of such talented folks at displaying information laced with gazing with jokes. So diligent at dealing with the feedback and notes who can handle any task and hand no matter the scope. Three or four editors do a video and they get to pick which ones to give a go. Now the sound team has sorted out the audio. It's broken into pieces between the editors to call their own.

And on they go. The editors set up on the sections and checking with the hosty son. They need some direction or if the editors have any queries or questions. Process we do test of experiments in the lab or the kitchen. Well, things act a little different, but we're thinking concision. We'll stick with the scripts we've written. Not surprising that these guys let me provide in the work play cuz time is on the line and make submissions by Thursday. Today we have the meeting where we watch a review so we can say when needs completing in a version or two and usually by 3 or 4 we have it perfect view but there's still a

couple steps before it's ready for you. Now the video might be finished but we're not done yet. A great theory is one thing but making sure people know about it. That's something else. So your video is fit to go. Your contents in the can. The time has come to bring it home. Share with your fellow man. Oh, that little upload button might look tempting sitting there, but that button's good for nothing unless you something else prepared. Have you thought about your socials? Have you thought about the brand? Just one well positioned postal. Send them a reeling by the g. So you want your video to trend your hard work to be seen. To see that view count grow, extend across a million

screens. How high that number goes depends on lots behind the scenes. There's just one place to go, friend. your local social team. Yes, editors get credit for the way their work in transes and writing teams are rightly seen as worth a raise of glasses. Our branding, sound, and graphics crews are all best in their classes, but social teams that go between their work and the masses. So, you've got a little video about fashion week and birds. It's coming out next Friday and you want to spread the word. But if you want that algorithmic kiss of life assured, you need to catch the idle eyes of certain types of nerds.

That's what we call a demo. A demographic, if you please. It pays to know your audience in overlapping categories. You want to get that content before the sort of folks with coinciding interest. Look when you promote. We swear it's nothing creepy. It's just the broadest strokes. We can't tell what you had for lunch or if you like these jokes. Hey, what do you get when you cross a lamb with a yam? A YouTuber. It's more than just a hashtag. We do more than just hit send. Why? It's scheduling logistics, reading metrics and statistics, making sure you're going to get clicks that folks share it with their friends.

They'll see and say I've eaten lays. I guess I should inspect this link on my Twitter page. We still won't call it X. And in real might hit the field should audience intersect with folks who cry when children died inside a pizza. We'll pave the way with AMAs. In Tik Toks, we take pride. Our Facebook page was making waves until the platform died. When Facebook takes the shades of gray will bravely advertise the slightly frightening 1990s child murder guy. Sure they get to host it. We're the ones that post it. goes, it gets its dose of web esteem. You can BS content and the contents of your contents, but it's not worth the scent if it doesn't get sent to your local social team.

Like and subscribe. And that's it. Four new theories researched and written, videos produced, thumbnails designed, all these social and branding considerations covered. I mean, not the whole process. We did skip a few facets to stay concise. It's a shame. I thought the 5-minute chorus line about keeping the office fridge stocked was dynamite stuff. It was called snacks. I made costumes and everything, guys. So, what do you think? Reckon you've got what it takes to be a theorist? Nah, who am I kidding? You don't need all of this to be a theorist. Just what's in here? So with our social posts all penned,

you've seen our process start to end. We've pitched our theories, check the trends, no matter how unlikely. We've written scripts, both smart and weird, hence them revised and got them cleared. You're sure that Google's tired of hearing our bizarre inquiries. We've grown our hoorde of PGs by raiding asset libraries. Although we cut that song to keep this musical more timely. We've laid waves over audios. The video essay cornerstones made sound and music for the show. Hey, can I get some quiet please? We've all takes some radiance and you've learned by demonstration how endless thumbnail iteration can be a full-time occupation. We've altered and amended.

Now the final video's rendered. We hope that people are attentive so we can keep that view percentage. And with the push the reals and tweeting the cycles close and starts repeating. There's more theories need completing. We finished our releasing four channels 15 years plus four channels pretty clearly five channels just arrive streaming at this time. My channel 15 years online trying to open minds and we're sure you'll find us here in 15 more years time. Years of science, math, and law would say we go for 15 more. There's still so much yet unexplored. So many new horizons. We entertain and educate. So if we do our jobs okay or learn some things along the way, not even realizing

and know we're grateful through and through. We get to do just what we do. Five channels built with all of you from every click and share and view. The world is scary and surprising, but it's all there for analyzing. So sing in time and do a little theorizing theorizing. Five channels game fil style and food. But don't forget the live streams, dude. Five channels all mountainounting to 40 million fans, 10 million views. Five channels, red, green, yellow, blue. Let's not forget the pink one, too. Five channels, one amazing crew. Crafting these theories just for you. What if character A was really character B? Cuz if you happen to play the sequence backwards, you'll see that there's a flavor of lace chips the

government keeps in the Pentagon basement, the president eats them. Which shade of eyeliner when paired with which designer can help us kill Kevin? No. Scott has just announced a new FNAF cookbook to bridge the timeline between the third and fourth movies. And he's hidden a release date in the remaster development custom nights. Oh, there's also a little bit of boooo. Back to work, everyone. Thanks for watching, not just to this silly video, but for the last 15 years. A massive thank you to the Stendium and their team for putting this song together and making a bunch of amateurs sound somewhat tuneful. Of course, thank

you to all the members of Team Theorists that participated in this video. And a big thank you to all of the members of Team Theorist that asked not to be included, but are vital to making everything we do happen week to week. We also have Game Theory anniversary merch. We've got a limited edition collector's coin, although warning, we only have a limited number of them, so be sure to get them quick. We have this awesome arcade inspired poster, and you can get yourself the hoodie that I was wearing in this video. It's made of our classic heavyweighted material with this awesome design on the back, including a hidden message under the hood, fun textural elements throughout, and even a secret

message written in Morse code on the sleeves. But you'll have to get it for yourself to figure out what that says. Link will be in the description. Once again, thank you all so much for supporting everything we've been doing for the last 15 years. It means the world to us and we are so excited for what we've got planned in the future. I'll see you next week.