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YouTube continues to be a juggernaut in the entertainment industry. It's consistently number one in watch time among all streaming services in the US, and its lead is only growing while the platform continues to expand into more traditional media channels. Creator driven content is still its bread and butter. Since 2021 YouTube says it has paid out more than $100 billion to its creators, but when it comes to going mega viral, creators like Mr. Beast and Ryan Trahan aren't doing it alone. YouTubers hire people whose entire job is to help their videos get more views, and they'll sometimes pay hundreds of 1000s of dollars a year for that help some of the best strategists get paid, like more than $20,000
a month. We predict virality, so we predict views. YouTube strategists are platform experts. They help creators figure out what's working and what isn't they also work with creators to develop stronger video ideas, more eye catching thumbnails and more engaging titles. More and more top creators are working with them, including Mr. Beast, sports content creator Jesser and wildlife host Forrest Galante.
This kind of help doesn't come cheap. Some strategists charge up to $15,000 a month. We spoke to three YouTube strategists. Some of what they do is the same, but each has a different approach to help their clients. So we offer services to almost every creator on the platform. My team in the US specifically focuses on the top, like 10% of creators on the platform, many of which are household names. This is Reed Fernandez. He works for YouTube as a strategic partner manager. It really like runs the gamut, depending on how big you are and how much you want to lean into the platform.
Reed's job isn't just to help with their content, because he works for YouTube, he also connects them with partnership opportunities with other creators, and he can provide insights on how to create videos optimized for YouTube. And perhaps the best part for creators, he does it all for free. As your channel grows and you become a top creator, you can get someone like me, a strategic partner manager, to help be a kind of like in House advisor to your channel. I've been on calls with partners that have interview shows, and they'll ask me for advice, of like, which of these guests you think would perform best on YouTube? Have you seen them go on other shows?
It can be something as big as I'm working on a few me campaigns at the moment. At its core, my role is just personifying YouTube to our top partners and making sure that they feel like they have someone that's advocating for them. When person has made a lot of subscribers on YouTube, like 10 million, 20 million subscribers, and they're now like, how do I bring it even further? I help those creators get more views. This is Mario Jules. He worked with Mr. Beast as a retention director. He's an expert in figuring out what viewers want to watch.
Well, a strategist is a person who has knowledge. So when I started with the Mr. Peace team, I came into the strategist role. So you have some knowledge, you're learning and you're applying the knowledge. I have now stepped away from the strategist role. I've done that for very long time. I've kind of gone into the consultant role, and I'll sit with you, I'll analyze your channel, and I'll see what knowledge do I think you are missing or your team is missing? I sit down with you, I identify the issues, I highlight the theory and the reasoning behind the issues, so that you have knowledge. And then I'll I'll still steer you in the direction, or give you some advice on here's how I would do it.
The YouTube algorithm, essentially is three components, it's clicks, it's watches, so watch time and it's satisfaction. And this is paddy Galloway. YouTube creator Jesser called him a super smart guy. YouTuber forest Galante said he's an absolute genius. Average increase in views after a year, so year on year after working with us, is 350% Galloway is at or near the top of the YouTube strategist food chain. He typically charges 15 to $20,000 a month for services. So I was originally a creator like I had my own channel, I grew it to over 500,000 subscribers. People would reach out to me. So I had inbound leads even when I had that channel, you know, 10 years ago, eight years ago, people would
reach out to me, and they were like, Hey, you clearly understand YouTube. Do you offer consulting? And eventually I was like, you know, I should try this. And from there, it kind of developed into like, Oh, wow. We grew that channel from 50k a month in revenue to 300k a month in revenue. There's probably something quite valuable that I'm doing here. And from there, it just kind of became this snowball effect. Galloway told us, at his peak, he had a wait list of more than 5000 creators who wanted to work with him. I don't do sales calls. I don't do discovery calls, even our biggest like corporate clients, you know, like the rebels, the
Philadelphia Eagles, Yeti, they come. Through inbound. They reach out to us, but I just think it's never been a better time to start as a creator. You.
